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Overview

Zencoder Analytics provides organizational administrators with daily insights into how their teams are using Zencoder. The dashboard delivers actionable metrics that help engineering managers make informed decisions about resource allocation, identify adoption patterns, and optimize their team’s development workflow.
Analytics is available for users on Core plans and above. Access requires Owner or Manager role permissions within your organization.

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Accessing Analytics

Navigate to your Analytics dashboard directly, or go to auth.zencoder.ai and select Analytics from the sidebar navigation. Zencoder Analytics dashboard showing active users graph and member activity table with IDE and language usage data

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Dashboard Components

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Active Users Metric

The prominent metric card displays the total number of unique users who have actively engaged with Zencoder agents during the selected time period. This provides a quick snapshot of overall adoption across your organization. The interactive line chart visualizes daily active user patterns over time, helping you:
  • Identify usage trends and patterns (weekday vs. weekend activity)
  • Track adoption growth following team onboarding
  • Spot anomalies that may require investigation
  • Understand seasonal or project-based usage fluctuations
Hover over any data point to see precise user counts for that specific day.

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Time Period Filters

Select from three predefined time ranges to analyze your data:
  • 7 days: Focus on recent activity and immediate trends
  • 30 days: Understand monthly patterns and team rhythms
  • 90 days: Analyze quarterly trends and long-term adoption

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Member Activity Table

The detailed member table provides granular insights into individual usage:
ColumnDescription
EmailUser identification for tracking individual adoption
Agent MessagesTotal number of interactions with Zencoder agents, indicating engagement level
IDEsDevelopment environments used by each member (VS Code, IDEA, PyCharm, etc.)
LanguagesProgramming languages the user has been utilizing Zencoder for
Last ActiveMost recent activity timestamp to identify active vs. dormant users
You can use the search functionality to quickly locate specific team members or filter by email domain to focus on particular teams or departments.

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Data Export

Download your analytics data as a CSV file for:
  • Integration with existing business intelligence tools
  • Custom analysis and reporting (including IDE and language distribution)
  • Compliance and audit requirements
  • Historical record keeping

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Best Practices

  1. Regularly review analytics data by scheduling weekly or monthly check-ins to maintain visibility into team usage patterns and trends
  2. Set baselines by establishing what normal usage patterns look like for your team so you can quickly identify anomalies or changes in behavior
  3. Share insights from the exported data to create reports for stakeholders and demonstrate the value of Zencoder across your organization
  4. Track onboarding success by monitoring new user adoption rates after training sessions to ensure your rollouts are effective
  5. Optimize license allocation by analyzing actual usage patterns and reallocating seats to teams that will benefit most from Zencoder
  6. Leverage IDE and language insights to identify technology patterns across your organization—use this data to prioritize training resources, share best practices between teams using similar stacks, and ensure your tooling investments align with actual developer needs

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Troubleshooting

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Analytics not visible in the sidebar / No data displayed

  • Verify you have Owner or Manager permissions
  • Ensure your subscription is Core or higher

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Missing Users

  • Confirm users are part of your organization
  • Verify users have authenticated at least once
  • Check if filters are excluding certain time periods

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Export Issues

  • Ensure your browser allows file downloads
  • Check available disk space for CSV downloads
  • Try a different browser if issues persist